T.A.Y WAY Thinking About You Inc recognizes that there are barriers that any nonprofit will face when entering the market. Below are the identified barriers to entry for T.A.Y WAY Thinking About You Inc:
- Lack of resources: After maximizing the amount of money that goes to the organization’s mission, there is very little left for improving the nonprofit itself.
- Lack of investment: Because there is little money to be gained from investing in nonprofits, little investment goes into improving the sector. Typically, innovations don’t come to the nonprofit sector until they’ve already been widely accepted in the for-profit sector.
- Perceived lack of necessity: Community members do not readily see the importance and potential impact of the organization.
- Highly-Qualified Human Resources: Many nonprofits are launched because the founder wants to help people not because he/she want to run a nonprofit. As such, many small nonprofits are poorly managed.
To mitigate these barriers, T.A.Y WAY Thinking About You Inc will position itself as a necessary changemaker in the community.
